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Time passes with the new animation project and movie eventually being released and we’re now in mid-2010. To promote the novels along with the movie, Kadokawa re-releases the 9 novels in a panorama cover edition with 9 new covers drawn by Noizi Ito. No new novel is coming 3 years after it was supposed to be released. The spinoff manga are selling well. The BD-Boxes and movie video release sell very well with the TV series BD-Box having a 50,000 printing. Yet it’s only in December 2010 that we hear Surprise is being released at last. It’s scheduled for a “worldwide release” in May 2011 (6 month delay due to translating).
In 2011, Kadokawa promotes the novel like no other. Trailers around Akihabara, advertisements in nearly all their magazines, commercials, store displays, midnight sales, you name it. With a record 513,000 first pressing for the two-novel limited edition, Haruhi appears to be back. Only one problem’s left: what’s next? Tanigawa hasn’t submitted any more stories beyond the short included with the LE. The manga don’t need promotion. And then KyoAni’s has a mutiny with animation rights.
n 2009, Kyoto Animation decides to hold an award for submitted light novel, manga, and scenarios to animate. In 2010 they decide to publish one of these submissions and animate it. That submission: Chuunibyou Demo Koi ga Shitai!. Concurrently, they also decide to make an original franchise under the supervision of their second biggest show K-On!‘s director: Naoko Yamada. Following their adaptation of Hyouka in 2012, KyoAni has yet to animate an adaptation by another IP-holder. This takes away one of the big supports for the Haruhi Suzumiya franchise (the animation from Kyoto Animation).
However, losing KyoAni alone is not enough to doom the franchise. Plenty of other series have switched animation studios and done well. The problem lies elsewhere.
Again, we’re still in 2011. Surprise has come out and done well, though not as spectacular as hoped (423,000 LN sets sold is nothing to be ashamed of). The manga series are selling well without any special promotion and Tanigawa still can’t submit any stories. What’s to promote? Therein lies the real cause of no Haruhi Suzumiya season 3: Kadokawa, who makes anime to promote their own publications, has nothing left to promote for the Haruhi Suzumiya franchise and no support from the main animation studio. In addition, the main producer for Kadokawa that works with KyoAni, Atsushi Ito, is demoted from head of animation production likely due to backlash from fans in Nichijou and his inclusion of Minoru Shiraishi in many shows/bonus footage (See edit below for more information). Without Ito, it’s unlikely anyone will push for more Haruhi. There’s other unknown franchises that can be promoted via anime materials and earn much more revenue for Kadokawa than Haruhi, so why waste resources on it? Nothing new’s coming out.
And that’s the reason for no more Haruhi. It’s not Hirano, it’s not Goto, and to some extent it’s not Shiraishi. It’s the fact that Tanigawa can’t consistently write the story enough for Kadokawa to promote the novels more.
morale? vende bene da solo, l'autore non scrive piu tanto come prima (2 romanzi in 4 anni per quanto ci sarebbero ancora 6 romanzi da animare ormai.), fare un anime dopo che hanno anche perso la kyoani che da anni sta facendo altro, non serve a nessuno.