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AllthingsD
Don Mattrick, the president of Microsoft’s Interactive Entertainment Business — which centers on the Xbox and all the software giant’s gaming and entertainment efforts — is leaving the company, said multiple sources close to the situation.
These sources added that the high-profile executive is also close to taking a top job at Zynga, the troubled online social gaming company, possibly as its CEO and working in close partnership with its founder and current CEO Mark Pincus.
Sources said the announcement of Mattrick’s appointment could be made as soon as today, after the markets close.
If it happens, the hire would be a massive one for Zynga, which has been hit by a series of problems since its IPO. Pincus has been struggling to move the company into mobile quickly, as its once strong Web and Facebook business has waned. That has included a major layoff recently, as well as closures of a number of offices outside of its San Francisco HQ.
If he, in fact, appoints a new CEO to take over the reins to a very experienced exec like Mattrick — who has worked on many turnarounds — it is a major step by Pincus, who has held the top job there since its founding. While it is not unusual for a founder to give up such power, it certainly underscores Pincus’ commitment to reviving Zynga.
Interestingly, Mattrick has also been on the short list of the top execs being considered to run Electronic Arts, another gaming giant that has faced a number of challenges and whose former CEO was ousted a few months ago.
The move appears to be only unrelated to the massive restructuring now taking place at Microsoft, and talks between him and Zynga has been going on for some time.
But it is a big blow to the Microsoft — which does not have someone to replace Mattrick right now — despite some recent high-profile missteps around its flagship Xbox product.
As the interactive entertainment boss, Mattrick has been a public presence at both of Microsoft’s recent Xbox One events — the nationally televised unveiling in May, and the E3 update in June. Gamers disappointed with the lesser focus on games at the May event blasted execs like Mattrick in their online grumblings.
At E3, Sony won the image battle by reaffirming its old DRM policies vs. the Xbox’s new ones, which had angered some gamers by requiring regular online connectivity. After E3, Microsoft abandoned its new digital check-in plans and reverted back to its old DRM policies, too.
On May 21st, 2013, Mattrick and team shared a vision for a new generation of games, TV and entertainment with the announcement of Xbox One — the all-in-one entertainment system built for the future and designed to deliver new experiences across all types of content with unparalleled power from the cloud and an immensely improved Kinect sensor. Mattrick has also spearheaded the development of brand new entertainment offerings via a landmark partnership with the NFL and collaborating with industry luminary Steven Spielberg to bring a new “Halo” live action TV series to life.
Mattrick joined Microsoft in 2007, after a long career in the gaming sector, starting at Distinctive Software, which he founded at 17 years old. It was later acquired by EA, where he eventually headed its global studios and research and development. According to his bio, “since Mattrick began overseeing the Xbox division, the Xbox 360 installed base grew from 10 million to nearly 80 million worldwide while Xbox Live membership increased from 6 million to nearly 50 million.”
The Canadian native has long wanted to move back to the Bay area, where has has a home, said sources, another important factor in this move.
Both Microsoft and Zynga declined to comment.
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